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Web support of the course MEID
Glassl, Jiří ; Vídenka, Rostislav (referee) ; Sigmund, Milan (advisor)
The development of the Internet as a means of offering services (information sources), are developing means for presenting services to users online. Service is called everything that gives users the opportunity to educate, entertain the possibility of trade and of course meet new people. Means are programming languages and programming environments. The project aims to use these resources and create a website that would serve as an electronic support in the subject Elektronic Deutsch. Content sites is also information relating to the German language as well as test. Test is to assess the student's options for the successful completion of the course in Elektronic Deutsch.
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Types of electronical marketing
Grygová, Eva ; Dočkalová, Jana (referee) ; Dydowicz, Petr (advisor)
In my Bachelor study i am going to deal with electronical marketing of the company PROZK s.r.o. (limited company). My job will be to solve the problem if the company is doing it's best in the publicity of this kind of marketing and if not i am going to propose particular kind of resolution for this company. Especially i am going to propose on the web sites, banners, e-mail marketing and also electronical trade of the company PROZK s.r.o. My imposition will be to propose changes for bigger differentiation from competition, visualization of the company on the internet, better informedness of the clients and try to reach bigger sale of the company and gain new clients.
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Website Concept
Pluháček, Stanislav ; Pavlačka,, Roman (referee) ; Kříž, Jiří (advisor)
This thesis deals with web presentation design, the principles of creating valid XHTML and CSS codes and web pages as such, with focus on their accessibility and usability. All of these rules and principles are used in the design of company presentation of Atego, s.r.o. The web page is created using XHTML 1.0 Transitional, CSS 2.0, PHP and MySQL database system.
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Electronic Types of Marketing
Habart, Lukáš ; Kousal, Ivan (referee) ; Dydowicz, Petr (advisor)
The content of my bachelor thesis is analysis of company’s marketing. In my study I am going to consider if company adequately use especially electronic types of marketing, summarize the most important types of e-marketing, its trends and finally set of optimal solution.
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Business Plan
Bojanovský, Patrik ; Slámová, Jaroslava (referee) ; Veselý, Josef (advisor)
This master‘s thesis deals with creating the comprihensible business plan which is focused on establishing web sites. These web sites provide list of restaurants with their evaluation and further marketing propagation. The opening part contains theoretical knowledge which is used to create the business plan in practical part of thesis. The outcome of the thesis is decision, whether the business plan is realistic and suitable to realize.
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Web Site Optimisation
Petrželka, Jiří ; Burget, Radek (referee) ; Eysselt, Miloš (advisor)
This BSc Project was performed during a study stay at the Coventry University, UK. The goal of this project is to enhance the accessibility and usability of an existing company presentation located at http://www.hcc.cz, boost the site's traffic and so increase the company's revenues. The project follows these steps to accomplish this: a ) A partial refactoring of the back-end (PHP scripts). b ) Transformation of the website contents according to the recommendations of the World Wide Web consortium (W3C) and in particular to those of the Web Accessibility Initiative (WAI). c ) Application of the Search Engine Optimization (SEO) techniques and analysis of their impact. In this step, the project touches upon the Search Engine Marketing (SEM).
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Methodology of Website Design
Fabik, Lukáš ; Janečková, Jana (referee) ; Koch, Miloš (advisor)
This thesis deals with the methodology of web design according to current trends and present day demands. Great emphasis is placed on the process of creating web sites, their accessibility and usability. Based on theoretical background and personal knowledge the purpose of this work is to analyze existing website and propose and implement a complete redesign of the website of the Department of Political Science and European Studies at Palacky University in Olomouc. New website will facilitate communication between the department, its students and the public. Usability of new website will be verified by usability testing.
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Web Pages Design
Sysalová, Hana ; Sysala, Petr (referee) ; Koch, Miloš (advisor)
The goal of this thesis is solution to problems relating to the web sites development. The first part is oriented on the theoretic area of the internet, its services, functions and web page efficiency. In the practical part I focused on a specific problem and proceeded to develop a web site.
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Business Plan for Starting a Micro-enterprise
Ingr, Martin ; Novák, Petr (referee) ; Jakubcová, Marie (advisor)
This master's thesis deals with a creating of a business plan for establishing own small firm which focuses on web development and administration offered in chosen target market. The introductory part contains theoretical knowledge which together with elaborated analysis has become a fundamental background for compilation of a business plan. Its reality and feasibility are assessed in the practical part of the thesis.
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